This course has been designed with an objective to familiarize participants with key aspects of digital marketing. The participant is expected to gain working knowledge in digital marketing domain and develop an understanding of the framework within online marketing businesses and its operations.
The Digital Marketing person role is to design, create, and deliver marketing programs to support expansion and growth of the company services and products. This role requires knowledge in graphics, web advertising, social media and web development.
Digital marketing skills are in serious demand and the digital skills gap is set to widen, the job market is booming (and quite frankly bursting at the seams) and brands are putting more of a focus on digital marketing than ever before.
Introduction to Digital Marketing
Search Engine Optimization
1.Website Basics class
3.On Page Optimization Modules
4. Link Building
5. Off-page Optimization Modules
6. Google Search Engine Algorithms
1. Facebook Marketing
2. Twitter Marketing
3. Google Plus Marketing
4. LinkedIn Marketing
5. Video Marketing
1. Campaigns Covered
2. Overview Of The Search Marketing Landscape
3. Adwords Modules
4. SETTINGUP PPC Campaign
5. Display Network Targeting
6. Ad formats And Ad guidelines
7. Tools and Analysis
Digital Marketing industry is booming not just in India but all parts of the world. The year 2016 took the industry by surprise with over 1.5 lakh job opportunities in the Digital Marketing domain. Well, the following was a bigger surprise when only the first quarter of 2017 marked for 8 lakh job opportunities.
The surveys conducted by several forums have predicted this number to grow with Digitalisation in the nation. Our Prime Minister has been actively promoting the idea of Digital India. PM Modi’s digital India campaign gained massive popularity. The initiative of Government of India is aimed at providing easy services to its natives.